MagicSchool AI is redefining how teachers use AI in the classroom. As the design lead on the website, I owned everything from day-to-day marketing graphics to a complete end-to-end website rebrand.

Early on, I designed social, email, and campaign graphics, along with booth and print materials for events, keeping the brand consistent across every touchpoint as the company scaled fast. That work built into leading a full website rebrand, shipping 90+ pages end-to-end.

What I worked on:

  • Led full website rebrand, 90+ pages shipped end-to-end

  • Social, email, and campaign graphic design

  • Event booth and print materials

  • Brand consistency across all marketing touchpoints

Results:

  • 224% increase in conversion rate (quarter-over-quarter)

  • $190K in organic pipeline generated (in one quarter)

Client
MagicSchool Ai

Year
2025-2026

Brand Manager: Molly Prom
Senior Graphic Designer: Katie Krull
Graphic Designer: Sam U.

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